How to Measure the Strength of Brand Assets
One way to measure overall ‘brand health’ is to know the strength of its brand assets. Brand assets […]
Three maxims that are the 2024 game-changers in successful careers.
As a business education designer and employer, I constantly seek feedback from business executives regarding the soft or […]
The ‘3Cs’ of generating content for marketing
Companies and brands have one curious habit: they have come to believe that all of the content for […]
Why is a Business Degree Worth Your While?
If you are not sure if a classic business education is still relevant, then this blog post is […]
Dr. Dominique Bourqui shares her expertise on the role of the Entrepreneurial Mindset in Higher Education
On February 16th, 2022, Dr. Dominique Bourqui, Chief Academic Officer, Director of the Doctoral School & Professor, was […]
Google Classroom – A Non-Technical Presentation
“Google Classroom is a learning management system (LMS) that aims to simplify creating, distributing, and grading assignments and […]
Winning the Business Game While Earning a Business Degree in Switzerland
On March 25, the Junior Enterprise of HEC Lausanne hosted this year’s Business Game online—dedicating a full day […]
Virtual Guest Speakers: an element of my dual-mode teaching experience to retain
While my dual mode teaching experience still leaves a somewhat mitigated aftertaste and loads of space for improvement, […]
Business School Lausanne’s SDG Explorer Course Selected as Best Practice by UN SDSN
image source: https://www.un.org/sustainabledevelopment/blog/2015/09/why-should-you-care-about-the-sustainable-development-goals/ Teaching and learning sustainability is notoriously challenging, for a number of distinct yet related reasons. […]
